PERPETUAL

ACCOUNT MANAGEMENT

Monitoring Automotive Campaign Performance

 

Every campaign's performance is strictly monitored on a weekly basis including several metrics such as Google Analytics, call monitoring, website traffic, appointments booked, and most importantly, vehicles sold. Whether it be a 90-day campaign or a one-week event blitz, campaigns are thoroughly monitored for results so that we are able to make any necessary adjustments quickly. Being nimble is a core value of The McCarthy Companies and that all starts with monitoring performance.   With a clear picture of performance, you'll have the confidence that you're getting the most out of every cent spent.

• Budget Recommendation and Reconciliation

• Compliance Adherence and Approval (State and Manufacturer)

• Compliance Overwatch on DAA Member Websites

• Competitive Industry Claim Conquesting

• Liaison from client to all departments (Media, Accounting, Creative)

• Event Coordination

• Media Strategy, Planning and Buy approval (Internally and Client)

• Weekly ROI Reporting (Internally and Client)

• Monthly Final Billing Reporting (Internal)

• Constant and Consistent Communication with Client / Zone Teams

• Facilitate Miscellaneous Requests from DAA Members

• Accuracy and Compliance Review on Final Creative

• Weekly Monitor of Analytics and CRM Review

The McCarthy Companies has created a one-of-a-kind program called the COMPASS REPORT which overlays Cross-Sell Reports, Media Indexing, Competitive Marketing / Spending and information pulled directly from CRM tools to outline the greatest opportunities.

PERPETUAL

ACCOUNT

MANAGEMENT

• Budget Recommendation and Reconciliation

 

• Compliance Adherence and Approval (State and Manufacturer)

 

• Compliance Overwatch on DAA Member Websites

 

• Competitive Industry Claim Conquesting

 

• Liaison from client to all departments (Media, Accounting, Creative)

 

• Event Coordination

 

• Media Strategy, Planning and Buy approval (Internally and Client)

 

• Weekly ROI Reporting (Internally and Client)

 

• Monthly Final Billing Reporting (Internal)

 

• Constant and Consistent Communication with Client / Zone Teams

 

• Facilitate Miscellaneous Requests from DAA Members

 

• Accuracy and Compliance Review on Final Creative

 

• Weekly Monitor of Analytics and CRM Review

Monitoring Automotive

Campaign Performance

 

Every campaign's performance is strictly monitored on a weekly basis including several metrics such as Google Analytics, call monitoring, website traffic, appointments booked, and most importantly, vehicles sold. Whether it be a 90-day campaign or a one-week event blitz, campaigns are thoroughly monitored for results so that we are able to make any necessary adjustments quickly. Being nimble is a core value of The McCarthy Companies and that all starts with monitoring performance.   With a clear picture of performance, you'll have the confidence that you're getting the most out of every cent spent.