MEDIA STRATEGY

AND BUYING

Positioned on the leading edge of automotive advertising, our Media Strategists are anything but traditional spot buyers. This experienced team develops strategic, customized, and integrated plans that reach consumers at every level of the buying cycle, using multiple touch-points across the latest platforms.

Accountability

Go to battle with our tenured professionals who will aggressively negotiate all buys and hold media partners accountable for every dollar spent as if it’s their own.  Our stringent auditing process assures the highest level of accountability on all buys.

• Early pioneers in automotive advertising to execute Pandora, Spotify and HULU.

 

• Partnered with Pandora on a case study to launch Audience Segmentation product for automotive and negotiated auto exclusivity in DFW for the North Texas Honda DAA.

 

• Partnered with Tegna to launch pilot OTT (Over The Top) network, addressing current habits of how consumers view video.

 

• Posting all media buys at 100% of ordered (industry standard 90%).

 

• Hold stations accountable for less than 2% DNR (did not run) tolerance and receive bonus spots when violated.

 

• Monitor log times for all buys weekly.

 

• In-depth auditing process that holds partners accountable to deliver on commitments.

Want a 20 year automotive advertising power-house working for you?

CONTACT US and put us to work!

MEDIA STRATEGY

AND BUYING

• Early pioneers in automotive advertising to execute Pandora, Spotify and HULU.

 

• Partnered with Pandora on a case study to launch Audience Segmentation product for automotive and negotiated auto exclusivity in DFW for the North Texas Honda DAA.

 

• Partnered with Tegna to launch pilot OTT (Over The Top) network, addressing current habits of how consumers view video.

 

• Posting all media buys at 100% of ordered (industry standard 90%).

 

• Hold stations accountable for less than 2% DNR (did not run) tolerance and receive bonus spots when violated.

 

• Monitor log times for all buys weekly.

 

• In-depth auditing process that holds partners accountable to deliver on commitments.

Accountability

Go to battle with our tenured professionals who will aggressively negotiate all buys and hold media partners accountable for every dollar spent as if it’s their own.  Our stringent auditing process assures the highest level of accountability on all buys.